Optimizing Web Pages

• - Analyze current metrics to form a baseline
• - Review different segments by channel or device
• - Write observations to form a hypothesis

Content Strategy + Wireframing

Conduct a brainstorming session with a group to evaluate opportunities with SEO and UX in mind.

• - Keyword analysis of current page
• - Review competitors
• - Draw from observations of current user flow
• - Collect feedback from customer service or sales team
• - Thinking about hierarchy of content

Design / Mock up

• - Design with mobile first in mind
• - Stay within style guidelines to ensure branding
• - Consider solutions that are do not add load time
• - Always keep user in mind