User Research

A full analysis was made on the brand, business, and product.

• - The user testing results gave insight on what elements worked and what needed to be updated
• - Gathered demographics from survey results in order to build personas
• - Conducted card sorting activities to define the brand and focus on core attributes

To read the full report, click here.

Website Architecture

• - Structure of the current web flow and sitemap
• - Content audit to keep track of current content and new updates
• - Defining new user flows to highlight multiple products