- Role: Lead UX designer
- Skills : Research, Analyze, UI/UX, A/B Test
Objective
Create a new design layout that will help increase web signups, reduce bounce rate, and encourage more annual plans.
Solution
- - Easy to consume at a glance
- - Highlight savings of annual plans
- - More information on what’s included in each plan
- - Current testimonial that mentioned cost saving and product benefits
- - Option for enterprise solution and growth
- - Friendly content that covers overage charges, phone number options, and upgrades
- - Mobile friendly design
Results
The new design increased conversion rate by +15% overall with a reduction of bounce rate by -38%. The mobile traffic in particular had a significant lift of +32%.
