Optimizing Pricing Page

project img
  • Role: Lead UX designer
  • Skills : Research, Analyze, UI/UX, A/B Test

Objective

Create a new design layout that will help increase web signups, reduce bounce rate, and encourage more annual plans.

Solution

  • - Easy to consume at a glance
  • - Highlight savings of annual plans
  • - More information on what’s included in each plan
  • - Current testimonial that mentioned cost saving and product benefits
  • - Option for enterprise solution and growth
  • - Friendly content that covers overage charges, phone number options, and upgrades
  • - Mobile friendly design

project img

Results

The new design increased conversion rate by +15% overall with a reduction of bounce rate by -38%. The mobile traffic in particular had a significant lift of +32%.